Michael Zdanowski

Who I am

I am a leading consultant in the energy, industry and technology space and advise organisations on the transition to a Net Zero world.

I provide organisations across these sectors with strategic counsel delivering value-driven business, stakeholder and communications consultancy.

Educated to PhD level, my career has been focused at the interface of public policy and media following 15 years at leading global agencies where I have launched and led campaigns in electric vehicles, nuclear, fusion,  progressive engineering, hydrogen, CCUS, solar, and resources management. 

What I do

INSIGHTS & STRATEGY

With a long and successful track record of providing clients with an understanding of the key government, media and industry stakeholders, I work with clients to develop winning strategies based on sound market insights, counsel and political intelligence.

STAKEHOLDER RELATIONS

Enabling your organisation to stand out in a crowded marketplace is crucial. Working in close collaboration with you, I help you to develop meaningful conversations with your key stakeholders enabling you to elevate your organisation to a new level.

CAMPAIGNS & CONTENT

I team up with clients to deliver bespoke campaigns based on insights, strategy and creativity. Tailored written and audio-visual content that works across digital channels mean impactful storytelling to the audiences that deliver on your business objectives.

Recent NetZero Projects

Launching the Hydrogen Taskforce

I co-founded and led the Hydrogen Taskforce (now Hydrogen UK), a coalition of companies to advocate for Hydrogen as an essential part of the UK's future energy mix.

Examining Prospects of Fusion Energy

I advised Assystem and the Institute of Mechanical Engineers to produce a comprehensive new analysis of fusion’s potential as a source of abundant low carbon power. 

Promoting Electric Vehicles Across the UK

I worked with an advised the Think Tank New Automotive, The Electric Vehicle Association (EVA) England and Octopus Energy on a National Campaign to promote EVs.

Current & Previous Clients

Throughout my career I have advised leading organisations of all sizes across the globe. 

Testimonials

“Michael has an exceptional grasp of detail, his knowledge is second to none and he is a class act when it comes to the full spectrum of communications and public affairs.”  

RISHI BHATTACHARYA

CEO, IMPACT & INFLUENCE

"Michael was instrumental in the founding of the Hydrogen Taskforce which, through his leadership, has developed into the UK’s leading hydrogen industry group."  

CLARE JACKSON

CEO, HYDROGEN UK

“Michael’s knowledge and passion for the energy industry and his incredible talent makes him an invaluable personal and business partner.”  

COLIN ELCOATE 

MANAGING DIRECTOR MENA, LEVIDIAN

"Michael is incredibly bright, super quick and hardworking. A 'pragmatic academic', Michael is a deep thinker, but with the nous to apply his skills to the commercial world."  

ROB FOYLE, HEAD OF COMMUNICATIONS, VIVO ENERGY

"Michael has an exceptional talent for simplifying complex concepts and presenting them in a way that is both engaging and accessible to stakeholders.  A truly invaluable business partner." 

JAMES KAVANAH 

MARKETING COMMUNICATIONS MANAGER, WOOD THILSTED

Get in Touch

Please feel free to reach out and start a conversation.